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Do You Think It’s The Right Timing For It?

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Do You Think It’s The Right Timing For It?

Submitted By Peter Åstedt

If I only got a cent for each time I get that question I would have bought a nice flat in the center of London, maybe next to the Queen. No, it’s never the right time or the perfect setting for doing anything. Life would be very easy if it was that way.

I have met so many artists that just sit and wait for the right opportunity and the right place and time/ I have never seen any of these artists succeed or make a career either. I guess your worst enemy is that you think you should do everything in the right order in the right place and suddenly everything will be fine and you will be a superstar.

No, those moments don’t really exist. Hey, you say you read about them in a book about some artists the other week or in a blog post. Yes, there is a right place and time, but they never happen by chance. These moments will happen in a successful artist’s career and you will remember them later. The problem is that you never speak about all the other mistakes you did along the way, you just talk about that moment in interviews and books not what led up to that moment.

When asked if it’s the right time or the right thing to do I just answer – how long is a string. I can only say that if you get an opportunity and not jump on it for most parts it will be a mistake. Yes, it will be safer not knowing and sitting home and wait for the perfect opportunity. After a while though saying no to everything less and fewer opportunities will come by. In the end, you might be so afraid to take the chance that you even say no just for safety waiting for the perfect opportunity.

Right now you can read my column in Cashbox Magazine Canada and Record World. I can easily say when the opportunity arose that I could write for them. I can remember the day when suddenly Sandy Graham, Editor in Chief said that my text was so important that she would like to feature my blogs in the magazine.

Yes, I could easily have said no. Hey I don’t have English as my native language. I might never be as good as anyone that has English as their first language. At the time I was also in a big project where I also did a lot of editing for films, so it was not that I had a lot of time on my hands. No, the offer was not in the right time for the opportunity. Here though I did a choice. Just go for it. What can happen? Someone complains that my language is not colorful enough? Does it matter if I have a thing that is important to say? Sandy thought my text was important enough. No just go for it. And now you are reading this text a couple of years later and the readership numbers are high.

And out of that the opportunity it has led to so many other opportunities that would never have happened if I just had said no. Now I can say that it was the perfect opportunity because I have the bigger story. But that was created later but taking the first jump at the opportunity.

So why do I write this? Mainly because I just made another decision. An opportunity that I want to follow. And no, it’s definitely not a perfect opportunity, it’s just that I think I have my career because I would rather say yes than no to new things.

So, what was the decision? Oh that is that my posts now will move from my personal blog to Cashbox and Record World Magazine. You can now on follow me there and the post in my blog is just mirrors of what is going on there. The opportunity is to promote that more.

So is it ever the right timing for it? That is up to you to find out – but learn to say yes instead of no – you never know where these opportunities will lead you.

Editor’s Note: Peter Åstedt has been working in the music industry for over 30 years. He has started record labels, distribution systems, and publishing companies. Peter also runs several major showcase festivals and is an advisor for INES and co-founder of MusicHelp/Discover Sensation. He has worked with the Top Ten most streamed songs and had music on both the Olympics and Super Bowl. Peter has currently taken up the seat of Station Manager of Cashbox Radio, working with MD, PD and station owner, Sandy Graham. His latest venture is a new Showcase Festival in Sweden, Future Echoes scheduled for September 16-18, 2021.