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Managers Don’t Book Gigs – Book Them Yourself

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Managers Don’t Book Gigs – Book Them Yourself

Submitted by Peter Åstedt

I'm really tired of hearing from artists who are seeking management that the reason they want a manager is to get more gigs. Managers are not booking agents! We could research to get you a booking agency, but at the same time if you can't get a booking agency interested there is a  very slim chance that the manager could fix that problem.

In these areas, you can just see that they don’t have a clue what the manager is supposed to be doing. No, we are not updating your homepage. We are not like your mom that will tell you that all you are doing is great. It seems artist thinks a manager is a personal butler fixing all these things that they think are hard to do. They are not! If you having a hard time to find a record deal, they will have the same problem. The manager then can fix things around you, so you have a better chance to get a record deal. But then you have to do other hard-working things and even work twice as hard as you already are doing. One manager said, “well the artist has 80% of the money and I have 20%. They need to work four times harder than me.”

Stop looking at the manager as a personal slave so you can sit around and feel important. Think of the manager as your personal investor in the bank.

Oh yes, while I write this, I just got that exact stupidity. If this artist had management, they would surely do this to them. An artist (not even on my management) is asking for a link. This link is not even hard to get, it's on the homepage they are asking about. You can easily google the thing and get it. No instead they send two text messages and three Facebook notes that they need "the link".

Why not just go to the homepage and check it, or google it? A five-year-old can do it. No, instead they use valuable time and money to get me to do something that they really don't should ask about.

You would not send a stupid request to your bank like "do you have the address to your login". No, you won't you will go to the bank's homepage and look for the login. If it doesn't work, you really can't find then you send a message.

Too many artists don't really know what the different people do in the industry like I wrote in an earlier post. I meet artists that think if they get a record deal, they will get more gigs. That a booking agency can automatically get them a European tour. That the distribution company will pay for a hell a lot of PR.

Also, the new world today it seems more people just scream for help without checking some easy options. And thinking it would be great with a personal server that can fix this easy stuff. Too many think that they will be great sitting in the backseat and just hang on for the joyride and earn a lot of cash.

Then you, as a manager, can choose not to work with people that don’t know. Yes, that is true. I think it’s better that people know what people do when they hire them. With that, you can make better decisions on both sides. At the same time, this usually surfaces much later. I got an email from an artist that we dropped three years ago on the publishing side. She was now doing a new album. An album with covers tunes. She thought that we should help her with her Visa papers into USA since we had published on one of her old songs and that would be part of our job as a publisher. No, she is not stupid or demanding, she just doesn’t know what the different roles in the industry are, and how everything works.

Editor’s Note: Peter Åstedt has been working in the music industry for over 30 years. He has started record labels, distribution systems, and publishing companies. He also runs several showcase festivals. He has worked with the Top Ten most streamed songs and had music on both the Olympics and Superbowl.