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What Are The Roles in the Business?

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What Are The Roles in the Business?
Submitted by Peter Åstedt

One big problem that the music industry today has is that many artists that really don’t know what different roles do. To be honest, the industry itself has created so many hybrids that the confusion among artists is warranted.

It’s not unusual that a record company has publishing and a publisher acts as a record company. On top of that, they have inside PR and outsourced PR and act in a 360 manner. Yes, it’s really easy to be confused.  Right now, is pretty good to research what a company really does before you start approaching them.
I got a demo submission from an artist wanting me to spread her music and get her gigs. That is two different roles in the industry. And really none is my thing. Sure, I book thing here and there because I must. But I would rather see someone professional doing that role.  Spreading music has to do with PR. Yes, I work with PR but with that, you need a budget so it’s not something that just gets done. We know which channels that are needed to spread the music, but to be able to use these channels the music has to contain the right things.

In this case, it was a 14-year-old girl. And at that age, if you don't see the difference it's understandable and I'm more impressed that she has sought around and had a huge drive to want to work with music. I actually went in and checked her stuff out and put in some likes and good feedback and pointed her to the right people.

Then an hour later, I got a new email from another person: I have this really cool band that needs to be heard and get gigs! Can you help?

This one is a rock band with 30-year-old guys making the same mistake. In fact, the 14-year-old girl has already done more than this band in her short career.

It's not just going out there and booking gigs or getting your music played. It's a real struggle. The expectations are a bit too high in many cases we are expected to perform some sort of miracle. And this is all over the industry,  even a major label can't just do it like that. It's equally hard for them. It's all hard work, more hard work than you can imagine.

In this area, the artists get unrealistic expectations on different entities. I signed a band to develop them as a manager. After three months they were unhappy that I hadn’t signed them to a major record label yet. Also, I hadn’t gotten them a European tour so they were, again, really unhappy. In my defense,  I didn’t get any new songs from them that I could present to a record label at all. In that short period of time, I only had got them on one international showcase. Still, one international showcase in three months is pretty fast moving. What they thought that as a manager I could just walk into the big companies and just get them a deal, because that what they had read about and that’s how it worked on Idol. In